FACILITY
WWJB is “103.9 the Boot”, established in 1958. WWJB covers Hernando County with three transmitters.
103.9 FM Spring Hill,. 92.3 FM Brooksville, and 1450AM in Brooksville.
Our signal reaches all of Hernando County, south into Pasco, north into Citrus, and east into Sumter Counties.
TARGET DEMOGRAPHICS
103.9 THE BOOT target: Adults 25-54. (Core: Adults 30-44)
FORMAT
WWJB, 103.9 THE BOOT: Features Todays Country Hits from the 90s to Now: Kenny Chesney, Thomas Rhett, Carrie Underwood, Keith Urban, Tim McGraw, Little Big Town and much more!